Our Pillars and Business Model

EARNING LOYALTY WITH COALITION.

We are leaders in loyaltypor coalition and focus on strengthening partnerships that leverage our cross-sell strategy.

Strategy

Generate customer acquisition and retention, as well as increased spending, for our partners on our platform.

Products

• Loyalty by coalition

• “Meu Varejo” platform

• Presence at the POS.

Differences

• Base of customers

• Presence in the consumer journey

• Data (consumer behavior)

• Coalition with relevant partners.

Business Summary

• Revenue from banks and retail: selling points Dotz

• Leader in loyalty by coalition.

 

CREATING AN APP THAT COMES WITH EVERYTHING.

Being one of the first players in the country focused on Marketplace brought us competitive advantages and the vision of market growth. Our super app has great advantages and continues to evolve constantly.

Strategy

Digitize the customer base and increase the frequency in the app with features that facilitate the routine, such as simplifying the payment of bills.

Products

• Affiliate marketing platform (e-commerce)

• Dotz account (digital wallet) + integrated PIX

• Redemption of Dotz + R$.

Differences

• Marketplace (purchases and redemptions)

• Payments

• Solutions from techfin

• Relevant partners.

Business Summary

• Revenue originated mainly from the affiliate marketing platform (e-commerce) with the sale of points Dotz.

 

INCREASING PURCHASING POWER WITH TECHFIN.

Financial solutions are also part of Dotz. Our gameplan offers innovative solutions that provide greater profitability.

Strategy

Increase the purchasing power of our customers with financial solutions using the collected data and distribution channels of the Dotz platform.

Products

• Co-branded cards

• Personal loan

• BNPL (Dotz Parcela).

Differences

• Base of customers

• Presence in the consumer journey

• Data (consumer behavior).

Business Summary

Revenue derived from:

• Co-branded: venda de pontos Dotz

• Credit offer (EP and BNPL): take rate.