Dotz was founded in 2000 as a loyalty platform focused on e-commerce and motivated to fill an existing gap in loyalty programs in Brazil, which at the time were focused primarily on the high-income clients (“frequent flyers”) of credit card and airline companies.
Since the beginning, Dotz invested in two important pillars: the Dotz currency, a democratic and relevant currency for consumers in all income classes and partners, and in a proprietary platform to manage the program.
This was the start of what would become our B2B2C platform, connecting multiple partners and consumers through “shared economy” of sales points, promotions, loyalty, payments and data.
Our purpose has always been, and continues to be, to deliver real benefits to our consumers and relevant results for our partners.